Alternative England, My Fragrance.

For my British Perfume work I have been developing an idea called Alternative England. To give it the real British edge i have decided to go with a theme revolving around classic English music. I have designed a campaign with three different images each aimed at a different age group.


Teens/Young men (14 - late 20s)
For this age group I have selected an image and song lyrics that would be more relavent and recognisable to this age group. I have chosen the lyrics "I Bet That She Looks Good On Th Dancefloor" which is a slight twist on a song by the arctic monkeys, 'I bet that you look good on teh dancefloor.' The poster's image is of a girl standing in a smokey looking bar at the back of a gig, so both the image and the lyrics fit in with the culture of this age group.

Example :

This would be an ideal bachground image with the lyrics across the top, i would manipulate it slightly to perhaps give it a smokey effect if possible and in small white letters at the bottom i would write "How British Are You?" But i would not mention the name of the brand, which is part of my campaign as it may casue it to be a speaking point and arrouse some suspicion to what these posters are all about.

Middle Aged men (30 - late 40s)

For this age group I have chosen lyrics that would suit them more as its from around the time they will have been in their 20s, 30s possibly, and I have chosen a picture to go with the band who amde the song famous. The Lyrics i have chosen are "You Gotta Roll With It..." from an Oasis song, the image that they will be written across will be of a Guitar with a Union Jack design.

Example:

This image is iconically linked with the band Oasis after Noel Gallegher designed and used one similar. This mixed with the oasis lyrics will appeal to this older generation, the poster goes by the same layout af the others therefore it features the same strap-line and this too does not mention the brand name.

Elder men (50+)

To appeal to this age group i have decided to use lyrics from The Who's song 'Who are you' and the image I am planing on using is that of an old fashioned Lambretta moped from this era with the classic Royal British Air Force logo, which where also used by The Who. This would be very relevant and appealing to this age group because it will bring back the britishness they had when they were young.

Example:

This with the lyrics "Who Are You" written across the top will act as an iconically styled english image emphasising the britishness of this product. Yet again this poster has the same layout as the others and features only the strap-line and no brand name at all.

These are my plans for my campaign which i will soon be carrying out, I will post again with the finished product when I am done.