Its the poster that is aimed at the older generation, I have not featured the bottle itself or that it is for a perfume to coincide with the campaign idea I had of keeping it mysterious to get people talking about it and to build up a sence of anticipation surrounding the product. This poster will appeal to the older British generation as it features the iconic lambretta and British Royal Air Force logo, both of which are linked with the ear that this generation recognises as their youth.
1 comment:
Steven, i really like the concept of this advertising campaign and you have created a strong image and definate representation however the analysis is limited and far to brief. Please look back at your analysis and rework it. Aim to comment on the compositional devices you applied-rule of three, diagonals, camera angles etc, identify and explain your target audience and how your proposed campaign would suit such a TA and finally discuss the technology skills that you applied-stills, flickr, blogspot etc.
Miss Ricketts
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